The Google Adwords brand will soon cease to be. Along with the Re-branding, Google will also be going to launch some new solutions to make advertising offers simple which is beneficial for small brands too.
There will be three primary brands:
- Google Adwords change into Google Ads.
- Double click advertising product and Google Analytics 360 Suite now comes under Google Marketing Platform.
- Double click for publishers and Ad exchange are integrated into a new platform called Google Ad Manager.
As Google developed new ad products, formats, and measurement solutions to meet new needs for better solutions. Before changes, its offers have become more complex and numerous. That’s made it harder for advertisers, publishers, and agencies to identify and select the right Google products for their needs. The new branding under three buckets makes the starting point for marketers easier to figure out, and new solutions are aimed at helping marketers achieve better outcomes more easily.
Managing Director for Platforms Dan Taylor said the Google Marketing Platform is responding to a growing need for collaboration — for example, he said Adidas used the platform to bring its brand and performance marketing teams together with the measurement team.
This rebranding expects to come in effect from JULY. The look and field going to change a bit but the functionality is same