When it comes to the point of content creation for social media the biggest question arises is, “Which content will give more engagement?”
So here is the complete explanation, let’s start…
If you want more engagement on your social media then you should first find out the behavior of your audience towards different kinds of contents. To do this behavior analysis a most recognized social media agency named Embryo digital held a survey and they found out in their studies that “Infographics are more likely to get 3 times more engagement on social media rather than any other content”.
Now why infographics are considered as best content? So here are the features of infographics that make them more engaging for the audiences on social media.
Infographics are created in such a manner which provides a flow chart of the content, that’s why when a user reads out it, a sequence of information rolls out in his mind which makes the content more understandable to them and hence the user get influenced by the content so they started liking your content and start spending time on your other contents too and that’s how infographics bring more engagement to your content but wait! What if the content was in the form of any article of a large caption?
Simple, whenever content comes in front of the user on any social media platform which is in the form of a bulk message means, a paragraph or an article, most people used to ignore not because the content is bad or the information is wrong but the platform which is using is not relevant. If you will present these content as a blog on your website the same audience will love that but not on social media. Why?
Mood, Man…. Mood.
Whenever a person visits on social media platform he doesn’t go with the point of learning something new or with the motive of taking education but to entertain himself if you will present him boring content then it’s simple you are going to be ignored but yeah, if you will present the content in the way they like, you will boom, Man.
Now, how you can create infographics that get engagement?
So, at this particular time, most people think infographics are the vertical format images that present flow chart based content, but you can’t post it on every social media platform. Right? Yes.
Because every social media platform gives you different sizes of the canvas so how to create infographics for them? The answer is “Carousel post”.
A carousel post is a simple post that is created on the same size as the canvas of every platform. It’s not rocket science just a simplification of infographics created like a normal post proceeding in sequence way of content. First content at the first image, second at second, and so on.
For e.g. have a look …
Single post infographic content
Carousel post infographics content
Now, you are all ready to create your own infographics social media content and increase your engagement rate.
Any doubts? Feel free to ask us. See you