Introduction To Digital Marketing 6
- Define Digital Marketing 30 minLecture1.1
- Know about Advantages over Traditional market 30 minLecture1.2
- Understand The constituent of Digital Marketing 30 minLecture1.3
- Know about advantages & challenges of each 30 minLecture1.4
- Digital marketing process Framework 30 minLecture1.5
- 4 Key Objective of marketing 30 minLecture1.6
Introduction of Website Creation 3
- Introduction to website types 30 minLecture2.1
- Introduction to key website terms 30 minLecture2.2
- Key Website Terms 30 minLecture2.3
Web Content Marketing 10
- Introduction To content marketing 30 minLecture3.1
- Definition Of content Marketing 30 minLecture3.2
- Content Marketing Advantage 30 minLecture3.3
- Content Marketing Rules 30 minLecture3.4
- Most popular content type 30 minLecture3.5
- Quick Way to create Different types of web content 30 minLecture3.6
- Key Tools To be used 30 minLecture3.7
- Creating Content Marketing Calendar 30 minLecture3.8
- Generate Content Ideas 30 minLecture3.9
- Successfully plan & manage online Content 30 minLecture3.10
Lead Generation & Conversion Optimization 12
- Define a lead 30 minLecture4.1
- Know types of landing page 30 minLecture4.2
- know landing page essentials 30 minLecture4.3
- How to create optimized form 30 minLecture4.4
- key offers to promote 30 minLecture4.5
- Define CRO 30 minLecture4.6
- Understand it’s importance in lead generation 30 minLecture4.7
- Type of testing 30 minLecture4.8
- Understanding testing by example 30 minLecture4.9
- Key thing by example 30 minLecture4.10
- key things to test 30 minLecture4.11
- Overview of A/B testing Tools 30 minLecture4.12
Online Reputation Management 3
- What is Online Reputation Management? 30 minLecture5.1
- Online Reputation Management:Why Needed? 30 minLecture5.2
- Process of ORM 30 minLecture5.3
Introduction To Marketplace selling 8
- What is Marketplace and it’s advantages 30 minLecture6.1
- Top Marketplaces in India 30 minLecture6.2
- Understand Step by Step registration process on marketplace 30 minLecture6.3
- Listing on marketplace 30 minLecture6.4
- Understand Key Panels and their usage 30 minLecture6.5
- Understand marketplace pricing fundamentals 30 minLecture6.6
- Marketplace shipping & logistics process & terms 30 minLecture6.7
- Ways to improve marketplace sales 30 minLecture6.8
Mobile Marketing 10
- Know definition and important of search engine 30 minLecture7.1
- Understand Anatomy of search Engine Result Page 30 minLecture7.2
- Understand craw 30 minLecture7.3
- Mobile website Optimization 30 minLecture7.4
- Mobile Search ads 30 minLecture7.5
- Mobile Display Ads 30 minLecture7.6
- Organic App Promotion (ASO) 30 minLecture7.7
- Increasing App Downloads Via.Paid Promotions 30 minLecture7.8
- What can app marketing tools help you with 30 minLecture7.9
- Tool Live walk through 30 minLecture7.10
Online Media Buying 11
- Introduction to online media buying 30 minLecture8.1
- online ad type 30 minLecture8.2
- online media Buying Models 30 minLecture8.3
- Online Media targeting Options 30 minLecture8.4
- Managing Ad buying Campaign 30 minLecture8.5
- Understand Media Buying 30 minLecture8.6
- Understand 3 important players & their roles 30 minLecture8.7
- Go through types of online ads text,banner,rich media etc. 30 minLecture8.8
- Understand the evolution of online media buying models 30 minLecture8.9
- Understand the online ad targeting inventory & types 30 minLecture8.10
- Understand step by step approach to online media buying 30 minLecture8.11
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