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Introduction To Digital Marketing 6
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Define Digital Marketing 30 minLecture1.1
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Know about Advantages over Traditional market 30 minLecture1.2
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Understand The constituent of Digital Marketing 30 minLecture1.3
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Know about advantages & challenges of each 30 minLecture1.4
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Digital marketing process Framework 30 minLecture1.5
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4 Key Objective of marketing 30 minLecture1.6
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Introduction of Website Creation 3
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Introduction to website types 30 minLecture2.1
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Introduction to key website terms 30 minLecture2.2
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Key Website Terms 30 minLecture2.3
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Web Content Marketing 10
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Introduction To content marketing 30 minLecture3.1
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Definition Of content Marketing 30 minLecture3.2
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Content Marketing Advantage 30 minLecture3.3
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Content Marketing Rules 30 minLecture3.4
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Most popular content type 30 minLecture3.5
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Quick Way to create Different types of web content 30 minLecture3.6
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Key Tools To be used 30 minLecture3.7
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Creating Content Marketing Calendar 30 minLecture3.8
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Generate Content Ideas 30 minLecture3.9
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Successfully plan & manage online Content 30 minLecture3.10
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Lead Generation & Conversion Optimization 12
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Define a lead 30 minLecture4.1
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Know types of landing page 30 minLecture4.2
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know landing page essentials 30 minLecture4.3
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How to create optimized form 30 minLecture4.4
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key offers to promote 30 minLecture4.5
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Define CRO 30 minLecture4.6
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Understand it’s importance in lead generation 30 minLecture4.7
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Type of testing 30 minLecture4.8
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Understanding testing by example 30 minLecture4.9
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Key thing by example 30 minLecture4.10
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key things to test 30 minLecture4.11
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Overview of A/B testing Tools 30 minLecture4.12
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Online Reputation Management 3
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What is Online Reputation Management? 30 minLecture5.1
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Online Reputation Management:Why Needed? 30 minLecture5.2
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Process of ORM 30 minLecture5.3
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Introduction To Marketplace selling 8
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What is Marketplace and it’s advantages 30 minLecture6.1
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Top Marketplaces in India 30 minLecture6.2
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Understand Step by Step registration process on marketplace 30 minLecture6.3
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Listing on marketplace 30 minLecture6.4
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Understand Key Panels and their usage 30 minLecture6.5
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Understand marketplace pricing fundamentals 30 minLecture6.6
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Marketplace shipping & logistics process & terms 30 minLecture6.7
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Ways to improve marketplace sales 30 minLecture6.8
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Mobile Marketing 10
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Know definition and important of search engine 30 minLecture7.1
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Understand Anatomy of search Engine Result Page 30 minLecture7.2
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Understand craw 30 minLecture7.3
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Mobile website Optimization 30 minLecture7.4
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Mobile Search ads 30 minLecture7.5
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Mobile Display Ads 30 minLecture7.6
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Organic App Promotion (ASO) 30 minLecture7.7
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Increasing App Downloads Via.Paid Promotions 30 minLecture7.8
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What can app marketing tools help you with 30 minLecture7.9
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Tool Live walk through 30 minLecture7.10
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Online Media Buying 11
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Introduction to online media buying 30 minLecture8.1
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online ad type 30 minLecture8.2
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online media Buying Models 30 minLecture8.3
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Online Media targeting Options 30 minLecture8.4
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Managing Ad buying Campaign 30 minLecture8.5
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Understand Media Buying 30 minLecture8.6
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Understand 3 important players & their roles 30 minLecture8.7
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Go through types of online ads text,banner,rich media etc. 30 minLecture8.8
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Understand the evolution of online media buying models 30 minLecture8.9
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Understand the online ad targeting inventory & types 30 minLecture8.10
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Understand step by step approach to online media buying 30 minLecture8.11
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