Digital Skilled Job Increasing Daily, Digital Marketing, A New Boom for Employment in India

We know digital skills are becoming very important in today’s world, and employers indicate that about one-third of vacancies they find difficult to fill are lack of appropriate digital skills amongst competitors. The term “digital skills” covers a wide range of knowledge and skills to use digital devices, computer applications, and networks to manage information. Digital skills are key to unlock the opportunities for job seekers and addressing the shortage of digitally skilled workers.

Specific digital skills promote “Digital Marketing career” development:
To increase chances of success in the Digital marketing career, job seekers must learn digital marketing and develop more specific skills. Importantly, these specific digital skills are required in the tech sector and also are in demand across all sectors of the economy. This may include digital tools such as Digital Marketing skills, Adobe Photoshop for designers; customer relationship management software for sales and marketing professionals; and computer programming and networking for IT professionals.

Digital Skills Drive “Career in Digital Marketing”:
Learning Digital Skills increases the pay scale of an employee and better prepares workers for a changing labor market. In order for job seekers to take advantage of the benefit of a career in digital marketing, they must do more than focus on just developing digital skills. Job seekers also need to identify the specific digital skills that are called for in their chosen career stream. Having the right skills can make the difference in gaining a job that launches a great career in digital marketing.

Digital Marketing, A New Boom for Employment in Digital World!!

“Career in digital marketing” needs some skills which include the use of a set of online tools designed to help marketers reach and targeted audiences with finely customized messages. It is the third fastest-growing and most versatile skill collection, making it a particularly strong bet for job seekers.

Digital Marketing skills can be loosely divided into many modules, Google ads tools, SEO tools, Web designing tools, and Analytics tools. Communication tools such as social media platforms (e.g. LinkedIn, Twitter, Facebook,) and programs for emailing marketing (e.g. Mailchimp) are designed to help sales and marketing professionals more efficiently reach out to sales targets and to track those communications effectively.

As we all know, this year in 2020 Corona has spread across the globe. Due to this pandemic, the people are restricted in their houses which gives them spare time and now they are spending more time on digital platforms consuming more digital content than they used to do before. They spend more time on digital platforms such as Google, Facebook, and YouTube, and hence the chances of digital targeting have increased which leads a trending career option in India

Some Stats Related to Digital Marketing, A Trending Career Option in India

  • The growth of India’s digital advertising industry is now at 53.5%.
  • The value of the digital marketing industry is exceeding INR 225 billion by 2020.
  • By 2020, in India digital Industry, will produce more than 30k
  • In Digital Marketing Career, digital advertising is growing at an average of 15% annually.
  • A career in digital marketing increases digital media jobs also growing up to 50% by 2021 and after.

So, the biggest reason digital marketing, a trending career option in India booms is the presence of an increasing number of users. By this, we get to know that there is a huge demand for digitally skilled employees all over India. The present scenario of the economy has boosted up the demand for digital skilled jobs and employees.

The growth and global engagement with digital marketing career or we can say online marketing ensure that the demand for digital marketers won’t slow down any time soon. It will be increased in the upcoming year. The advantages of pursuing a career in digital marketing remain the smartest career choice.






Posted in Digital Marketing Scope.


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