Digital Marketing: What You Expect Vs. What You Get.
You may have heard the term “Digital Marketing” somewhere before. Maybe you saw a post on social media or a video on YouTube about it. But what does it all mean? Digital marketing is a complex and ever-changing field. It’s important to understand what it entails if you want to succeed in this industry. In this article, we’ll explore the basics of digital marketing including some common misconceptions about the profession.
What is digital marketing?
Digital marketing is a type of marketing that relies on social media posts, videos, and other electronic communication. Digital marketers create content in an attempt to persuade people to buy a product or service.
The digital marketing industry has grown exponentially since its emergence in the early 2000s. It’s now the most popular form of marketing and it’s predicted that by 2020, digital marketing will account for 67% of all spending on advertising.
One problem with this is that there are many misconceptions about what it means to be a digital marketer.
For example, some might think that all you need to do is post an ad on social media and wait for people to come knocking at your door. Unfortunately, it’s not quite as simple as that! Digital marketers have knowledge of social media platforms and how they operate, SEO techniques, website design and usability, email campaigns, and advertising strategies. All these skills can’t be learned overnight! Interested in learning digital marketing – Visit NDMIT (Asia’s number one digital marketing institute).
Common misconceptions of digital marketing
When you ask someone what they think about “digital marketing,” they’ll more than likely tell you that it’s a lot of post-planning and analytics work. They might also say that the majority of digital marketers use a variety of social media platforms, or that they need to know how to develop a comprehensive SEO strategy for a business.
And while these things do play an important part in digital marketing, there’s so much more to this profession than any one element. In fact, some people may not even know what it entails!
Let’s take a look at some common misconceptions of digital marketing:
* Digital Marketing is all about social media.
* You have to be good with numbers and data.
* Digital Marketing has to do with developing an SEO Strategy for your business.
Let’s break down each of these!
Digital marketing means you’re always on the go
Digital marketing can often seem like a never-ending job. With the constant need to grow and engage customers, digital marketers always have something to do. But is this realistic?
For many business owners, it’s not feasible to expect someone to work long hours and weekends for your company. Digital marketers should be aware of their limitations so they can achieve results without burning out.
One way to accomplish this is by setting clear goals for yourself before you begin working on a project or campaign. You’ll know if you are on track with your campaign when you have met the objectives at the end of the allotted time frame. Setting realistic expectations will help you stay motivated throughout your digital marketing endeavors.
How to get started in digital marketing
So, you’re interested in digital marketing. That’s great! It’s a fast-growing field with lots of opportunities. The first thing you’ll need to do is decide what you want to do in the industry—are you looking for an entry-level position or would you like to work your way up the corporate ladder?
The next step is to think about where you can get started in digital marketing. You can start off by using online resources like blogs, websites, and social media channels to educate yourself on digital marketing best practices.
You could also take courses, attend workshops, or find an internship at your desired company.
Once you’ve mastered the basics of digital marketing, build your portfolio and take it further by pursuing certifications like Google Adwords Certified Individual (ACI). These certifications require continuing education credits and demonstrate that you’re fully committed to expanding your knowledge of the profession.
Digital marketing is the fastest-growing marketing discipline. It’s also the most misunderstood.
Marketers in all sectors are constantly bombarded with new terms, acronyms, and topics that are part of this ever-evolving field. It can be hard to keep up.
In this post, we’ll bust some of the most common myths about digital marketing. We’ll also show you how to get started in digital marketing, no matter what your experience level is.