Case Studies

Let’s be honest—if you tuned into Google Marketing Live 2025, you probably noticed one major theme repeated throughout the event: AI is everywhere. But this year felt different. AI isn’t just helping us anymore—it’s starting to work with us. From smarter ads to better visuals and deeper insights, Google is turning its tools into intelligent […]

The photography equipment industry has long been dominated by established giants like Canon, Nikon, and Sony. But one San Francisco-based startup, Peak Design, took on the industry with a new approach to designing camera bags, straps, and accessories. In this blog post, we’ll explore how Peak Design challenged the norms of the industry, disrupted the