Let’s be honest—if you tuned into Google Marketing Live 2025, you probably noticed one major theme repeated throughout the event: AI is everywhere.
But this year felt different. AI isn’t just helping us anymore—it’s starting to work with us. From smarter ads to better visuals and deeper insights, Google is turning its tools into intelligent partners for marketers. Here’s a quick breakdown of the most exciting updates you need to know.
Search Ads Are Moving Up in the Funnel
Google has started showing ads right inside AI Overviews on desktop (currently in the U.S.), which means your ads can show up much earlier in a customer’s search journey.
Imagine someone searching for advice on “best travel bags.” Your ad can now appear while they’re still exploring—not just when they’re ready to buy. And the best part? If you’re already using Performance Max, Shopping, or broad match Search, your ads are eligible without any extra setup.
AI Can Now Help You Make Better Creative Content
Don’t have a video team? No problem. Google just launched new cinematic AI tools that can turn your regular product images into scroll-stopping videos using its new Veo model.
There’s also something called AI outpainting, which lets you stretch video frames to make your content feel bigger, more immersive, and more polished.
All of this is now part of the new Asset Studio—a one-stop place to create, test, and perfect your visuals without needing a full design crew.
Bidding Just Got Smarter with Smart Bidding Exploration
Google also rolled out a new feature called Smart Bidding Exploration. It’s designed to help you find hidden demand—the kind of search terms you might not have thought about targeting.
Let’s say someone’s not searching “buy laptop” but instead types “how to choose the right laptop for school.” With this update, your ads can now show up during those early research moments too.
You also get more flexible ROAS targets, so you can experiment without losing focus on your goals.
So, What’s the Big Picture?
It’s clear: Google wants to make its marketing tools more intelligent, automatic, and connected. Whether it’s creating content, bidding on ads, or discovering new audiences, AI is helping marketers do more—with less effort.
And if you’re a business owner or aspiring digital marketer, now’s the perfect time to learn how to use these tools.
Want to Learn How to Use AI in Digital Marketing?
Get the Detailed Curriculum and faculty member list.
Final Thought
AI isn’t replacing marketers—it’s empowering them. And with the right skills, you can turn today’s trends into tomorrow’s results.
Ready to harness the potential of AI in your marketing journey? Join NDMIT and future-proof your career.
The biggest theme was clear: AI is no longer just a tool—it’s your teammate. Google is deeply integrating AI into search ads, content creation, and bidding strategies, giving marketers smarter, faster, and more efficient ways to reach audiences.
With AI Overviews, Google now places ads higher in the funnel, during a user’s research phase. This means your ads can be seen even before a customer is ready to buy, increasing visibility and brand awareness early.
Not necessarily. If you’re already using Performance Max, Shopping ads, or broad match search, your campaigns are automatically eligible to appear in AI Overviews—no extra setup needed.
Google’s new Asset Studio and tools like Veo (for cinematic video) and AI outpainting allow you to create professional-looking visuals from simple product images—all without needing a full creative team.
NDMIT’s digital marketing courses are updated with the latest trends, including AI-powered content creation, Smart Bidding, and Performance Max. Whether you’re just starting or looking to upskill, we’ll help you build real-world skills that match Google’s evolving tools.
