UA – Search Engine Land has ceased processing data

UA - Search Engine Land has ceased processing data :

The UA accounts that are still processing data could be retired at any time, so Google still strongly recommends using GA4.

Despite Google’s prior announcement that Universal Analytics would be phased out, data processing is still ongoing after a period of two months. In accordance with the advisory, all users were mandated to transition to Google Analytics 4 by July 1 to guarantee the uninterrupted monitoring of website and campaign performance. Failure to comply with this directive would lead to the forfeiture of this capability.

It is now two months later, however, many marketers are still able to continue using their UA accounts as normal.

The mandatory transition to GA4 has been met with significant challenges by the majority of marketers, who have reported difficulties in navigating the new system due to issues with its user interface, data lag, and discrepancies. While the option to continue monitoring campaign and website performance in UA may provide some relief for those struggling with GA4, it is important to note that relying solely on UA for analytics purposes would be unwise. This is because the system may stop processing data at any given moment, leaving marketers without critical insights needed to make informed decisions. Therefore, it is recommended that marketers take a proactive approach to learning and adapting to GA4, while also exploring alternative analytics solutions to ensure they have a comprehensive understanding of their campaigns and website performance.

Do you know what's new?

Starting from August 22, Google has sent out emails to inform many search marketers and website operators that the Universal Analytics properties will no longer process data. The email included the following statement: 

  • Your Universal Analytics property (UA property number) has stopped taking new data. All the other Universal Analytics properties will stop taking new data soon. If you haven’t already, we suggest you switch to Google Analytics 4 as soon as possible.
  • Merchants will continue to be able to view Universal Analytics properties and UA reports, as well as historical data, despite the fact that they will no longer be processing data as of July 1st.

Google has officially announced that the process of phasing out UA has commenced, with properties being gradually removed. It has been confirmed that all access to UA will be fully terminated by July 1, 2024. This information has been verified by the search engine and is available on the Analytics Help Center.

  • In accounts with 360 properties, Universal Analytics properties will cease processing hits starting on July 1, 2023.
  • The data will continue to be processed by some properties during the shutdown of Universal Analytics.
  • The previously processed data in your Universal Analytics property will be available until July 1, 2024.
  • The Universal Analytics user interface and API will be removed for all users by 1 July 2024.”
  • You may want to export your historical reports before this date, as we know your data is important to you.

FAQ – Frequently Asked Questions

How does a digital marketing course benefit me in my career?

A digital marketing course can bring a number of benefits to your career. Some of these benefits include:

  1. Increased knowledge: By taking a digital marketing course, you will gain a comprehensive understanding of the various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, and pay-per-click advertising.
  2. Career advancement: A digital marketing course can help you advance in your current role or transition into a new role within the marketing field. With the increasing demand for digital marketing skills, a certification in this area can help set you apart from other candidates.
  3. Stay up-to-date with industry trends: The world of digital marketing is constantly evolving, and a digital marketing course will help you stay up-to-date with the latest trends and best practices.
  4. Improved skills and performance: With the knowledge and skills you gain from a digital marketing course, you will be able to implement more effective marketing strategies, resulting in improved performance and outcomes.
  5. Increased earning potential: A certification in digital marketing can increase your earning potential, as the demand for skilled digital marketers continues to grow.

    In conclusion, a digital marketing course can greatly benefit your career by providing you with the knowledge, skills, and credentials you need to succeed in the digital marketing field.
What is the fees for a digital marketing course ?

Ans: The fees for a digital marketing course in Sonipat range from INR 10,000 to INR 1,00,000 depending on the level of the course you opt for. NDMIT Online Digital Marketing Course fee is INR 40,000 + taxes which is inclusive of placement assurance.

Can I learn digital marketing on my own ?

Ans: Yes, you can learn digital marketing on your own with the help of free videos and courses on YouTube – although the credibility of these courses is often unknown. But it doesn’t have to be this way. Instead, you can learn digital marketing with NDMIT Online Digital Marketing Course where you will learn from industry experts and also receive a certification straight from Sonipat instead of anywhere else in India! NDMIT gives you 100% Placement assurance.

Is Digital Marketing a good career ?

Ans: Digital marketing is a great job path. Being a relatively new industry, there are many challenges and opportunities – each highly dynamic. Competitive salary + incentives as well as flexibility with your schedule make this ideal for nearly anyone from entrepreneur, technology focused to analytical individual.

NDMIT is Asia’s leading digital marketing institute. Since its start in 2016, NDMIT has set new standards for education around the globe. We have trained more than thousand Students globally in various aspects of digital marketing.

Taking a future-oriented approach to learning, NDMIT ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.

What their Students says about them ?

Get the Detailed Curriculum and faculty member list.

Why choose NDMIT for a digital marketing course?

  1. Free Internship
  2. Centralized level training
  3. Career counseling
  4. Book free demo
  5. 100% placement assistance
  6. 24*7 Mentor support
  7. Online classes support
  8. Work on live project
  9. Mock interview session
  10. Personality development – with no cost
  11. Learn from industry expert trainer with our founder and co-founder
  12. Attend 3 free live classes online/offline
  13. Hand-to-hand support
  14. Learn corporate sector Etiquette
  15. One on One mentorship support
  16. Career Guidance

Recently Placed NDMITians

Get the Detailed Curriculum and faculty member list.

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

NDMIT Course Syllabus:

The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.

Contact Details:

Email – [email protected]
Contact No – +919811335081
Website –

Know What You Will Learn!

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