Author name: Divyansh Dwivedi

MOZ-Domain Authority has been found to be unreliable by the court : Τhe metric of Domain Authority is frequently employed, it is crucial to recognize that the scores ought not to be regarded as a Key Performance Indicator (KPI) in your Search Engine Optimization (SEO) reports. The reasoning behind this assertion is expounded upon below. […]

Ad spending on influencers has grown faster than traditional marketing : Social ad spending is expected to increase approximately 3.5 times faster than influencer marketing spending in 2023. As per the Influencer Marketing 2023 report by Insider Intelligence, the rate of growth in advertising expenditure on influencers is surpassing that of traditional advertising. Consequently, brands

UA – Search Engine Land has ceased processing data : The UA accounts that are still processing data could be retired at any time, so Google still strongly recommends using GA4. Despite Google’s prior announcement that Universal Analytics would be phased out, data processing is still ongoing after a period of two months. In accordance

The ability to search for posts in threads has been added : Threads users now have the ability to search for posts on the platform, according to Meta CEO Mark Zuckerberg. He said that the feature is now available in most English-speaking and Spanish-speaking regions, including in the US and the UK. The new search

Highlights : Google has implemented its Core Update in full for the month of August 2023, which will have an impact on search rankings across various industries. In addition to the core update of March, Google published two review updates of February and April of this year. During the rollout of the August core update,

Amazon Sponsored Product advertisements will now be displayed on premium third-party applications and websites.  Popular brands such as Pinterest, BuzzFeed, and Hearst Newspapers have joined forces with the retail giant, as well as brands such as Lifehacker, Mashable, Raptive, and Ziff Davis, in order to expand the reach of its Sponsored Product advertising product. Amazon

John Mueller, Google Search Advocate, recently expressed his firm belief that technical SEO remains an essential component of search engine optimization, rejecting the notion that its importance is diminishing. This response follows a comment made on Twitter by X, which suggested that technical SEO was becoming less important. Technical SEO is all about making your