Digital Marketing Hacks

A guide to SEO reporting and tracking in 2024 : If you’re in the industry, you know how important SEO reporting and tracking can be. But sometimes the data you think is important may not be as valuable to the big bosses. Or maybe you don’t have enough info to show how your business is […]

Do you think Google Ads have lost all credibility? The reasons why one advertiser is leaving : Google has recently made a surprising revelation that it has been discreetly modifying ad prices to achieve its targets, which has left the PPC community in a state of shock. This admission comes after eight years of Google

YouTube is taking away the ability to control individual ads on new videos : We wanted to give you a heads up about some changes happening on YouTube. They’re making some updates to how you can control ads on new videos, and we’re here to break it down for you in simple English. So, what’s

YouTube explains how the short video algorithm works : During a recent interview with Todd Sherman, the product lead for YouTube Shorts, YouTube offered creators a comprehensive understanding of the functioning of its Shorts algorithm. The objective of this discussion was to address prevalent misunderstandings among creators regarding the Shorts algorithm and its distinctions from

Search Engine Google Updated its Language Matching Algorithm : Well, it’s all thanks to their language matching algorithm! Think of Google as your friendly librarian, always ready to help you find what you need. Recently, they made an update to this algorithm, and we’re here to break it down for you in simple terms. So,

A guide to using PPC advertising to attract top talent : We know how tough it can be to find the best talent for your organization in today’s job market. To really catch the attention of top candidates, it’s important to be proactive and strategic. And one great way to do that is by using

How to use WhatsApp Channels in India: Everything you need to know : WhatsApp Channels in India provide a discreet platform for individuals to stay informed about relevant updates. Additionally, we are pleased to introduce renowned celebrities, sports teams, artists, creators, and thought leaders who can be followed directly on WhatsApp. Channels serve as a

MOZ-Domain Authority has been found to be unreliable by the court : Τhe metric of Domain Authority is frequently employed, it is crucial to recognize that the scores ought not to be regarded as a Key Performance Indicator (KPI) in your Search Engine Optimization (SEO) reports. The reasoning behind this assertion is expounded upon below.

Ad spending on influencers has grown faster than traditional marketing : Social ad spending is expected to increase approximately 3.5 times faster than influencer marketing spending in 2023. As per the Influencer Marketing 2023 report by Insider Intelligence, the rate of growth in advertising expenditure on influencers is surpassing that of traditional advertising. Consequently, brands

UA – Search Engine Land has ceased processing data : The UA accounts that are still processing data could be retired at any time, so Google still strongly recommends using GA4. Despite Google’s prior announcement that Universal Analytics would be phased out, data processing is still ongoing after a period of two months. In accordance